A quick turn to meet an urgent need.
When COVID-19 hit, our client saw an opportunity to shift his production capabilities to fill the gap for essential products like hand sanitizer and personal protective equipment. But he needed to move quickly. We developed a logo system and packaging for the new brand in just two weeks in order to meet his prototyping deadlines.
In order to emphasize the COVID-killing power of PandemX and to differentiate in the market, we used colors and shapes that reference safety cues more commonly found in manufacturing than in healthcare. The brand needed to feel bold, immediate, and powerful.
PandemX is in market and providing health safety products to consumers and essential workers who need them.