Find your sweet spot.

Brand power is deeply rooted in knowing what is True about who you are, what is Meaningful to your audiences, and what makes you Different from competitive choices. We help you clear away the clutter and uncover your real brand opportunities.


Gain clear
decision filters.

Once you know what your brand can own, prepare to act. Turn knowing into showing and doing with a powerful set of brand filters that will align your organization and motivate your consumers. We work alongside you to translate insight into the right actions for your brand.


Own what’s yours.

Now that you know what’s yours to own, show it. Send strong, clear signals across your total brand experience that resonate in the mind, capture the heart, and bring your powerful brand story to life. We partner with you to inspire and engage your consumers — the ones you have and the ones you want — and keep them coming back for more.

Point Loma Nazarene University //view the work
Crucible Leadership //view the work

“The SIGNAL team ceaselessly surprises and provokes me with actionable insight to take abstract ideas and make them real. Cheryl’s particular experience and thoughtful intuition makes her both imaginative and precise — an uncommon combination of brand disciplines.”

David Vermeesch — Executive Project Lead, Lodgic Everyday Community