Embracing Heritage to Ensure the Future

 

Glen Eyrie represents a diverse set of offerings, a historic landmark, a boutique hotel, a conference and retreat center. They needed to find the center, the common thread running through all these, to position it as destination while also being true the the history and legacy of the place.

 

 

Insights

The mindset in which people visit and the reason they return is to “draw closer to what matters.” It’s a place of respite, literally and metaphorically tucked away from the hustle of the world.

 

Identity

The logo was updated to reference the equity existing in their previous mark, while adding an additional story element to it. Slightly updated and clarified the brand colors.

Deliverables

We developed an easy and simple quick reference guide for the brand.

The Final Word

“SIGNAL didn’t just give us the tools we needed, they equipped us with the most effective ways to use them. Now our robust brand has clear, consistent messaging, producing more results.”
JACK MQUEENEY

Partners:
Marcus Emerson — Photography
Domain 7 — Web Design and Development