Who’s Signaling // Simplicity

Simplicity (noun): The state of being simple, uncomplicated, or uncompounded; freedom from pretense or guile; clarity; directness of expression.

In an attempt to cut through the noise of crowded, distracted markets, brands often find themselves actually adding more to the chaos. But when you uncover what is most true about your organization, clear away the clutter, and stand simply in your truth, your audience will notice, understand, and appreciate the experiences you have to offer them. Check out these examples of brands using simplicity to get noticed and retain customers.

Apple

Birchbox

Oreo