Earlier this month, we took a SIGNAL Team field trip to visit the Stranahan’s whiskey distillery, Colorado’s first legal distillery after Prohibition. While we’re a pretty diverse mix when it comes to partaking, our whiskey enthusiasts and non-drinkers alike enjoyed the afternoon full of adventure, creole cuisine, Colorado history, and behind-the-scenes distilling secrets.
The Quarterly Awesome Fun Day started with late brunch at Lucile’s Creole Café, which was complete with massive, fluffy biscuits, beignets covered in mountains of powdered sugar, to-die-for creole grits, cinnamon iced tea, and lots of laughs.
With full bellies, we made our way to the distillery for an afternoon tour. While we expected to enjoy the tour (and the samples!), experiencing the richness of history and heritage that makes Stranahan’s special left a lasting impact on all of us. If you’re not familiar with the Stranahan’s story, check it out — it’s an important piece of Colorado history and culture.
While Stranahan’s is well known for its quality spirits, it has also become a well-established brand in the crowded industry that is the Colorado whiskey scene. One of our favorite tidbits from the tour was how they chose their brand name. The distillery was co-founded by Jess Graber and George Stranahan, who chose to go with “Stranahan’s” over “Graber’s” because, as our tour guide explained, “Stranahan’s sounded better.” A solidly strategic brand decision, if you ask us!
With their pride in quality and commitment to sharing their story, all wrapped up their signature yellow ribbon, Stranahan’s looks to remain the defining brand when it comes to Colorado whiskey.