Progress (noun): A forward or onward movement (as to an objective or goal); gradual betterment.
Progress isn’t just change — is all about moving toward something, regardless of how your path winds. When we look at how a brand or organization can signal progress, we must look at who the brand is targeting. What does their target audience view as the goal or objective? What does the audience expect the organization to do better? By connecting with their audience around their hopes, fears, and dreams, an organization can then show just how they are moving forward.
These brands are speaking directly to their audiences’ pain points and making a commitment to move forward with them — even if it means unconventional solutions to a problem or changing in an industry that’s been the same for a hundred years.
Read more about what it means to — and how to — to signal progress to your audiences.