Who’s Signaling // Hospitality

Hospitality (noun): Generous and cordial reception of guests; friendly welcome; offer of a pleasant or sustaining environment; readily receptive.

Hospitality is not just an industry, but a service philosophy that every brand can employ to strengthen relationships with their audiences.

For the month of August, we took a look at how to best signal hospitality, and who’s doing it consistently and successfully. Take a look at these organizations signaling hospitality in different ways.

Southwest Airlines

Southwest is renowned for their customer experience, loyalty program, and putting their heart into service.


Aerie invites women to post their own swimwear photos to Instagram with the hashtag #aeriereal, while making a donation for every photo posted.

John Fluevog

John Fluevog himself personally calls every store on every International Fluevog Day to speak with a customer and gift them a pair of shoes.

International Fluevog Day 2016 – What a blast!


Spotify continuously provides tailored music experiences that evolve with their listeners while leaving control in each customer’s hands.