Meet the SIGNAL team and learn what fuels our passion for building high-value brands
We are a brand consultancy and strategic creative firm, partnering with organizations worldwide to inspire, engage, and compel audiences through True, Meaningful, and Different brand expression. We are proud to be certified with the U.S. Small Business Administration as a Woman-Owned Small Business.
With creativity and strategy working in tandem, we help future-focused organizations realize their real brand power. Experience tells us that we’re most successful when we partner with thoughtful, passionate, like-minded people and organizations.
We sweat the details.
We bring art and science together.
We tie every decision back to the agreed-upon strategy.
We honor the process — but we’re not slaves to it.
We cultivate genuine, mutually appreciative and beneficial relationships.
It empowers both partnerships and marketing.
Play helps maintain energy reserves and connection to quality.
“At SIGNAL, we’re agile and flexible. Yes, we bring time-tested process to the table but we also learn from our clients and innovate as we go. I’m so proud that, together with my team, we have cultivated a unique approach to branding that honors a truly collaborative process with our amazing clients.”
Cheryl Farr — Founder, SIGNALcsk
Founder & Chief Brand Officer
Vice President
Creative Director
Strategic Insights Director
Project Manager
Office Manager & Executive Assistant
Director of Finance and Human Resources
Production Manager
Strategic Designer
Director, Brand Implementation
We focus on what we do best — envisioning and building brands — and partner with others to help us create a total brand experience. We’re happy to bring a talented expert to the table when the situation calls for it, or we’ll gladly work with your existing partners. Great partnerships enable us to help your brand bring your brand to life in every context, situation, and medium.
“We developed a great working relationship with SIGNAL.csk, and their dedication to helping us launch a new lifestyle brand is evident in all aspects of the community. Their vision and approach truly brought the new community to life.”
Erin Boggs Willis, Real Estate Strategy Consultant and former Corporate Director, Investor Relations and Communications, TaylorMorrison
Let’s work together to help your brand send strong, clear signals that connect with your audiences, compelling them to engage — and keep engaging. Create lifelong fans. Drive lasting brand impact.